With only one exception in the early days, all of my customers have been women. It's not as though what I make is feminine - I would have thought the opposite, given the rusty old tin and the angularity of Arial Black, which was the font I used to use when carving my plaster letters.
So, when I started to develop a new version of my plaster letters, I thought about all these women who were buying my words. I deliberately chose a lovely full rounded font, which I thought would appeal more to these female customers. Yesterday, I've sold my first new word. To a man!
Off you go to Ireland, little parcel!